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Getting Started With Google Plus: Top Tips and Best Practices

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Google Plus is rapidly making its name as one of the main platforms within the social media space; and if it’s not in your 2014 digital marketing strategy, you may want rethink your business’s social media plan. However, if you feel launching and running a Google Plus page for your business is tricky and time consuming, you’re certainly not alone. To help you get started, here are 4 quick tips to creating, implementing and dominating a Google Plus Strategy for 2014.

Get Followers to Your Google Plus Page

Make sure you get a Google Plus Badge or a Google Plus +1 button added to your website. Thankfully, Google has made this very easy – they provide the code that needs to be added to your website, which links directly your website and Google Plus page. This is very important, especially from an SEO perspective, because this will allow your Google Plus page will show up in Google Search!

Creating and Sharing Compelling Content on Google Plus

Google Plus has become totally integrated with other Google products, making sharing content a breeze. Share videos from your YouTube with the click of your mouse, use Google Docs to share a PDF with your followers, and add your location from Google Maps to your Google Plus page so followers can easily find your business. Google Plus also allows you to share pages straight from your website that are considered followed links; so share your landing pages to allow your followers to quickly download content you’re offering on your site!

Additionally, each post you share has its own separate URL making it very easy for your followers to share with their contacts through email.

Adding & Segmenting Followers into Circles

Once you start gathering a following you can start to add those followers to circles, which allows you to easily segment your followers, as well as the content you want to share with those individuals.

A great place to start is with your reviews on your Google Plus Page. If the person reviewing is a customer, add them to the “VIP circle.” If you know a person is an employee of your company, add them to the “Employees Circle.”

Use the “search people” feature to add followers to your circles. For example, if you’ve created a Google Plus page for your car dealership, create a circle called “Car Enthusiasts” and add people that are interested in cars and different car brands. Those followers should then follow your Google Plus page in return.

Creating a Community & Joining Communities

Start by searching for communities that relate specifically to your business. If you are a Nissan dealer, consider joining a Nissan Community. Most communities don’t allow you to advertise, but it’s always good to drop a post or two a month to thank the group for allowing you to be in their community.

There is also an option to create a group. If you’re a Nissan Dealer in the Philadelphia area, it wouldn’t hurt to create a community called “Nissan Enthusiasts Delaware Valley” to try to get people in the Delaware Valley to join your community.

Overall, if SEO, content marketing, social engagement and lead generation is important to you and your business, Google Plus has to be in your Digital Marketing Strategy. And since Google wants you to use their tools and play in their sandbox, why not try to own your Google Plus Strategy and use it to your business’ advantage?

Not creating a Google Plus page is one mistake that could impede your business’s digital marketing success. So, if you want to learn more digital marketing secrets and the critical mistakes to avoid, check out this free webinar replay, The Most Common and Costly Digital Marketing Mistakes Business Owners Make… And How To Avoid Them!

All the best,

Bob Barilla

Bob Barilla is an SEO Strategist at Stream Companies, a Philadelphia area advertising agency.

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